“I remain suspicious, however, of anyone who argues that online social networks, like Facebook, will revolutionize human interactions. Whenever I encounter some utopian celebration of Facebook, I always go back and read some Jane Goodall, or Robert Sapolsky, and remind myself that our social lives haven’t changed that much since we were hairy apes patrolling the African forest. In fact, the most obvious parallel for just about every primate troop remains high school. It’s not that Facebook doesn’t matter – it’s just that our social lives are stubborn things, and tend to revolve around the same constants regardless of the technology.”
Jonah Lehrer, “Facebook Friends,”